MOTHER was founded in 2010 by Lela Becker and Tim Kaeding. With extensive experience in the world of denim, they were determined to do everything in a completely different way.

The brand is unique for its indie spirit while still offering a wide variety of washes that appeal to a wide range of people. Characterized by spontaneity, MOTHER has become a lifestyle brand with 4 annual collections that are divided into: denim, sportswear, outerwear and accessories. The brand evokes life in the 70s in California. The name refers to a duality between someone who raises you and a curse. It evokes unconditional love and the rebellion of adolescence at the same time.