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Founded by Sang-Min Park in 2019, it combines comfort and cutting-edge footwear design. With experience at Alexander McQueen and United Nude, Park believes in the transformative power of footwear on mood and posture.

Based on the principles of Confidence, Comfort, Contemporariness, and Curiosity, the brand focuses on foot anatomy and movement, creating innovative designs that empower users with a unique and modern style.